On Demand Gene Testiing.

The weeks NEJM contains an article on direct marketing of Genetic Testing. It is worth reading by all. One problem is consumers whose science background is insufficient to know what the test might mean. There is the problem of false postives when scared consumers demand testing en-masse. There is the problem of false negative tests for those who need intervention but the test tells them there is no problem. There is no counseling available with online testing. This will further divide those with insurance/money to buy the test from those without It perpetuates trhe problems of advertising by the pharmaceutical and medical technology industry. It relies on the paranoia perpetuated by the 'media'..