Bouncing breasts spark new bra challenge

Breasts move far more than ordinary bras are designed to cope with, according to a study by University of Portsmouth scientist Dr Joanna Scurr. And they also bounce more during exercise – up to 21cm rather than the maximum 16cm bounce measured in past studies. It is estimated that more than 50 percent of women experience breast pain when exercising. Significantly, Dr Scurr’s latest study also found that breasts move as much during slow jogging as they do at maximum sprint speed. Dr Scurr is working with major bra manufacturers in Britain and globally who are vying to design a bra which can lessen movement in all three dimensions and reduce much of the pain many women suffer when exercising.