Law on unjustified health claims

In this week's British Medical Journal, Professor Winkler of London Metropolitan Unversity complains about lack of enforcement of the EU laws prohibiting all forms of misselling, including false health claims on foods and other products. However, this impressive sounding legislation will have little effect on the real world unless it is enforced proactively and comprehensively. It would be welcome to have such legislation in this country with the deluge of false claims about so many products.