Ban On Fast Food TV Advertising Would Reverse Childhood Obesity Trends.

A ban on fast food advertisements in the United States could reduce the number of overweight children by as much as 18 percent, according to a new study from Lehigh University being published this month in the Journal of Law and Economics. The study also reports that eliminating the tax deductibility associated with television advertising would result in a reduction of childhood obesity, though in smaller numbers. The authors found that a ban on fast food television advertisements during children's programming would reduce the number of overweight children ages 3-11 by 18 percent, while also lowering the number of overweight adolescents ages 12-18 by 14 percent. The effect is more pronounced for males than females. The authors questioned whether such government interference would be tolerated in the U.S.