In this week’s NEJM a team of prominent doctors, scientists and policy makers says ”it could be a powerful weapon in efforts to reduce obesity, in the same way that cigarette taxes have helped curb smoking." Authors of the report include "the New York City health commissioner, Thomas Farley, and Joseph W. Thompson, Arkansas surgeon general." Comment: There is too much of a rush by public health behaviorists to rush into punitive measures to change population behavior. There seems to be no sense that this leads toward Huxley’s Brave New World.

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