I have just read an article in fortune entitled China’s new Culture Revolution, which reveals a renewable version of Chinese in foreigners’ eyes.
these days, we are concentrating on the different cultures between china and America. but i found that many of the Chinese students tended to criticized and complained the Chinese nowadays situation. However, on the contrary,more and more Chinese elites find the attractiveness in our culture heritages while we know more about the world, and at the same time, just as Rui Chenggang put it: once, we are too eager to show we are a part of the world, but things are changing, we now need to preserve our own cultural heritage.
There are 3 examples that we should learn from.
Rui chenggang, the host of a nightly TV show called "BizChina”, and his endeavors to oust famous coffee chain Starbucks' store from the Forbidden City which has always been representing the ultimate power and glory of this county, set a good example to us.
And Zhang Lan, owning the most hip restaurant in China the Lan Club in Beijing, is founder of the successful South Beauty restaurant chain. Zhang said, "Chinese cuisine always had everything, nutrition- and taste-wise, but what was lacking was the packaging. People in China didn't know how to present it. I have changed that."
There's no clearer example of adapting to Chineseness than Yum Brands . Sam Su, president of Yum's China division, came up with the idea of fast-food Chinese restaurants and now has seven in Shanghai. "The sense we want to give people is that finally we have our own fast food."
But still, we have to admit that there are still some misunderstandings among the majority. Culture and heritage are so leaden for ordinary people, because they are not as fashionable as super girls or the price of the stocks. That is to say, we must make our culture and heritage fashionable if we can’t force the people to pay attention to the dull things. How to make them fashionable? That needs all the fashionable brands and fashionable celebrities to lead the way and then the majority can have more information through the threading.
Let’s bear in mind: Followers will not be paid respects, while uniqueness will.