Jared Spool writes about how Changing a Button Increased a Site's Annual Revenues by $300 Million
"It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem."
Leave a comment