Media General Internship - PAID
Media General is a multimedia company located in Richmond, Virginia, operating leading newspapers, television stations and online enterprises primarily in the Southeastern United States.
The Intern Program for the Sales & Strategic Marketing Department at Media General would enlist intern(s) for specific business-model project testing.
This is a paid summer internship program; Hours to be determined.
Email or mail resume and one reference or letter of recommendation to:
Tanya Henderson
Sales & Marketing Development Director
Publishing Division
Media General
333 E. Franklin St.
Richmond, VA 23219
Below are the selected test projects:
1. Creating Database Marketing Turn-key Services for Clients
Description: Student would engage in various techniques in order to analyze a customer’s database. These techniques would be profiling customers by utilizing our current vendor relationships, learning analysis; mapping the clients customers and non-customers in MapPoint; and developing a pricing package for potential advertisers to purchase this service from Media General. The student may also learn online surveying software as another potential business offering. Student would work with test clients to develop a business case to be presented at the end of the internship.
Skill Set: Analytical/Process Oriented, Solid Computer Skills (Excel, MapPoint, PowerPoint); Strong Communicator; Good Listening Skills.
2. Developing Direct Marketing Services Program and MediaGeneralDirect.
Description: Student would work with selected newspaper markets to test direct mail services program. This would include working with various vendors to help facilitate the program, order data as needed, training of sales reps, facilitating creative sales materials; making recommendations to changes in the program based on newspaper feedback. In addition, this student would also help to build out ideas for the formulation of MediaGeneralDirect.com future Web site where a number of services for businesses would be offered.
Skill Set: Graphic Design/Web Design Skills (Quark, HTML); Multi-Tasker; Strong Communicator; Detail Oriented