Troutman Sanders LLP
Marketing Internship
About the Firm
Troutman Sanders LLP is an international law firm with more than 650 attorneys and 15 offices in North America, Europe and Asia. Founded in 1897, the firm's heritage of extensive experience, exceptional responsiveness and an unwavering commitment to service has garnered strong, long-standing relationships with clients across the globe. These clients range from Fortune 500 companies to small businesses; non-profit
organizations to individual entrepreneurs; multinational corporations to federal and state agencies; sports and entertainment organizations to foreign governments.
About Marketing & Client Services
The Marketing & Client Services Department is responsible for supporting all of the marketing and business development initiatives of the firm. This includes, but is not limited to:
• Assisting with business development efforts: strategic recommendations, client
presentations, pitchesand proposals, research, etc.
• Managing the Alumni Program
• Maintaining the client relationship management ("CRM") database
• Designing and distributing marketing communications: newsletters, announcements,
invitations, etc.
• Maintaining the firm's "representative experience" list
• Planning internal and external client events: dinners, seminars, receptions, retreats,
etc.
The Marketing & Client Services Department is divided into four teams:
• Client Relationship Development--responsible for supporting the attorneys in
maintaining and enriching existing client relationships as well as developing new
business
• Events--responsible for all client events, both internal and external, as well as large
firm retreats
• Office Liaisons--responsible for supporting the attorneys in their respective offices in
their day to day business development activities (creating presentations, assisting with
pitches, etc.)
About the Internship
The Marketing Intern will assist with various team projects such as entering client data, preparing mailings, conducting market research and editing documents. Through these experiences, the intern will gain valuable knowledge of marketing and business development practices and project management which can be applied across isciplines.
The internship we are offering will provide an educational opportunity through exposure to the firm's marketing and client services department. The internship program will be unpaid, up to 16 weeks in length with a work schedule of 15-20 hours per week.
Skills Required
A Marketing Intern should have a strong customer focus and attention to detail. The Marketing Intern needs to possess a general understanding of typical Windows desktop applications (mainly Excel). Since most work will be completed using the InterAction Windows Client, the Marketing Intern must be comfortable and confident
working in this environment and will be trained.
Other specific skills include:
• InterAction User Skills
A Marketing Intern will work almost exclusively in the InterAction Windows Client
software. The Marketing Intern will need to understand basic InterAction concepts such
as company association, address sharing, folder linking, global and folder-specific
additional fields, and public and private contacts.
• Data Manipulation Skills
As data is added to the system, it may be necessary to manipulate the data using tools
like Excel in addition to using the internal tools built into InterAction to edit and clean
the data. Once the data is in a standardized format, it can be imported into InterAction.
• Detail Orientation
The Marketing Intern needs to pay close attention to details. Many times when
duplicate contacts are merged, there may be some cleanup tasks to
eliminate "duplicate" addresses or phone numbers on the remaining contact.
Sometimes phone or address "types" need to be changed to ensure a clean duplicate
merge.
• Research Skills
The Marketing Intern will need to know how to perform research, both internally and
using external resources, such as the Internet.
• Communication Skills
The Marketing Intern needs good communication skills, as data is often verified by
calling contacts and internal personnel. This person should be able to speak well when
representing the firm and be able to clearly communicate why they are calling and
what information they need.
• Confidentiality
Due to the nature of the tasks the Marketing Intern performs, they may have access to
private data that most users would not have. The Marketing Intern must understand
the importance of keeping all information seen while performing data conversion and
cleanup duties, as well as other duties associated with the internship, confidential.
Responsibilities
The Marketing Intern has the responsibility of monitoring the quality of contacts within InterAction.
• Cleaning Up Data
This is the initial and ongoing data management that is key to a successful InterAction implementation. Data cleanup tasks include monitoring the system for duplicate contacts, merging duplicate contacts, and ensuring that people are associated to companies. This also includes other miscellaneous tasks, such as standardizing company names, standardizing address data, and ensuring that necessary data fields are populated.
• Handling Data Change Management Tickets
InterAction generates tickets as users change data about firm contacts. The Marketing Intern is responsible for researching and processing these changes and following up with the user as necessary.
To apply for an internship you must meet all of the requirements of our Intern Program.
• You must be enrolled in a bona fide and approved college or other educational
program requiring an internship for credit or completion of coursework.
• The program must be specific to marketing or a closely related field.
• A "Statement of Purpose" or outline of requirements for credit must be provided by the
educational institution or instructor.
• Applicants will be interviewed and evaluated based on the ability to handle the
responsibilities of the internship and to meet the criteria established by the marketing
department. References may be required and background checks will be conducted
for all applicants.
• The firm is an Equal Opportunity Employer and will evaluate all applicants in
accordance with the firm's policy. (A copy of the policy can be requested from the
Human Resources department.)
• The intern will not be considered an employee of Troutman Sanders and will receive
no compensation or benefits during the internship.
• The intern will be expected to follow all procedures and guidelines of the firm to
include the following policies: Equal Employment Opportunity and Harassment,
Confidentiality & Insider Trading Policy and Electronic Media Policy.
• The intern will be responsible for all associated costs to include transportation to and
from work, materials required for the educational program coursework, meals and
other expenses not required as part of the internship.
• During the internship all duties must be handled satisfactorily or the internship can be
terminated with or without notice.
For more information about Troutman Sanders, please visit our Web site: www.troutmansanders.com
Please direct all inquiries and resumes to:Ali Bayler
Marketing & Client Services
1001 Haxall Point
Richmond, VA 23219
ali.bayler@troutmansanders.com
804-697-1879