Today I was contacted by an artist in Amsterdam named Sander Veenhof who is using Web 2.0 to create a bouquet of flowers. His press release is below. Evidently, he is harnessing the power of various people Googling, blogging, twittering, etc. about him to turn lights on and off in a greenhouse. I'm wondering though what will happen if the lights are on too much? Is it successful if the plants don't grow because they had too much light? Alternatively, not being a botanist, I wonder if plants need dark for hours in a row? Will they be able to grow if the lights go on and off constantly throughout the day? But, I do know from my gardening experience that the time from when you plant the seed to when it sprouts seems to be the most difficult. Once they sprout, they seem to be harder to kill.
However, the video that I see is grainy, so I'm not sure if this is about growing 'real' plants or some virtual ones. I'll send Sander Veenhof and email and see.
PRESS RELEASE
On July 1st 2009 Sander Veenhof (1973) is graduating from the Gerrit Rietveld art academy in Amsterdam.
To color up that occasion and to attract attention to himself in an overly busy contemporary art world, Veenhof came up with a concept to serve both purposes in harmony. He started growing a 'graduation bouquet' in an interactively controlled greenhouse hosted in the hallway of his Amsterdam home.
A custom designed greenhouse control system converts all online publicity into plant growth by switching on the grow-lights above his 'publicity plant' whenever new a weblog-posting, Twitter message or Delicious bookmark refers to the project. Bouquet growth can be monitored live through a webcam shown at the project website, which lists and thanks the online community in turn.
Veenhof's original background is in computer science. Knowing enough about the endless opportunities to control anything precisely, in his art academy career he explores the contrary: seeking challenges posed by hybrid projects involving plants in digital environments and experimenting with new, uncertain and indirect models for interactive installations.
There's two and a half months left until the outcome needs to be taken to the graduation show of the 'interaction design for unstable media' department. Whatever will be brought there, it will visualize in a very natural way the success of this project.
Website: http://sndrv.nl/publicityplant
Project title: "Publicity Plant"
Developed by: Sander Veenhof
Artist name: SNDRV
Location: Amsterdam, The Netherlands
Portfolio: http://sndrv.nl