SOME THOUGHTS ON THE “NEW” NASCAR SERIES
Apparently, the “powers-that-be” at Sprint felt that NASCAR fans could handle the name change going into 2008. In fact, if enough publicity is given over the course of the remainder of this race season, the switch-over next year will probably be quite smooth.
However, I question why Sprint waited so long in making the change. Yes, it was the Nextel Cup series for only one or two years before Sprint took over so there might have been confusion for some not-so-knowledgeable fans.
The issue of AT&T taking over the “new” Cingular, so that it’s just one company name and logo, might also have played into the equation.
In any case, I like the image of “sprint” in the series name — hope nobody starts confusing the series with the “sprint” cars that currently run!
Jon