The View from Here: The Business of NASCAR

As drivers continue to qualify for the upcoming races, many teams are scrambling to secure sponsors to even finish out the season. With the economic downturn, many of the sponsors are rethinking contracts and wondering if NASCAR is still a good investment.

Jimmie Johnson told the Richmond Times-Dispatch in May, "The economy has changed the way a lot of companies do business, but most of our sponsors are confident that NASCAR is a solid investment."

Although the bigger companies still think NASCAR is a great investment, anxious shareholders are simply seeing stock values decline.

Andrew Glangola mentions that race fans are consciously loyal to the sponsors on the cars. Some sponsors are becoming part-time, but even this is better than nothing. About 400 sponsors are involved with NASCAR in some level because they know it works. Being affiliated with this sport brings in revenue.

Though some of the sponsors are backing out, most know that NASCAR still is a solid investment and that is enough to at least be somewhat involved with the sport.

And that's the view from here.

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