The View from Here: The Business of NASCAR

With sponsors like Lowes, DuPont, Budweiser, The Home Depot, Miller Lite, Jack Daniel's, and Red Bull, NASCAR sponsors are more appeasing to the male audience versus the female audience. For the month of October some sponsors chose to put a twist on things and appeal to the female audience.
The month of October is recognized as National Breast Cancer Awareness month. To raise breast cancer awareness and to honor and remember those affected by breast cancer, four NASCAR teams took at least one car and tricked it out in pink. In an effort to contribute to the cause, at Lowe's Motor Speedway near Charlotte, North Carolina, the number 96 car driven by, Bobby Labonte, raced to raise breast cancer awareness to millions of Americans.
The sponsor Ask.com launched a full campaign for the month of October to raise breast cancer awareness among female Americans and all NASCAR fans. Many fans that already have their favorite drivers who they support temporarily chose to root for the "pretty in pink" race car to honor breast cancer awareness also. Among those drivers whose sponsors also tricked their cars out in pick colors to support the cause were Elliott Sadler, Kyle Busch and Bill Elliott.
I think that this promotion was an excellent way to appeal to the female fan base of NASCAR. It shows support for those fighting the battle with cancer and respect for those who lost their lives to the battle of cancer. Breast cancer is the most common form of cancer found in women and is the second leading cause of cancer deaths among women. One in eight women will get breast cancer. I feel that NASCAR's efforts to educate and recognize its female fan base and millions of female Americans were very effective and efficient. I have three breast cancer survivors in my family and as a female I am statistically at risk also, so I truly can appreciate and respect the efforts that NASCAR took to support the cause in raising Breast Cancer Awareness not only to race fans but also to millions of Americans.
Outside of the support NASCAR gave in raising breast cancer awareness, I still feel that there is a lack of female targeting sponsors within the business. I feel that NASCAR should touch bases with this matter and gain more sponsors to reach and appeal to its female fan base. Although the breast cancer campaigns that some sponsors ran during the short thirty one day month of October were successful in the attempt to connect with the female fan base, I still feel that just that alone isn't enough and that there should be more.
And that's the view from here.
CD