Ernie Martin
Ernie arrived in Shanghai on October 27 to attend a conference commemorating the Twentieth Anniversary of the Shanghai Public Relations Association. As the Director of Graduate Studies in Virginia Commonwealth University’s (VCU) School of Mass Communication, Ernie is working with counterparts in the School of Journalism at Fudan University, in Shanghai, in initiatives linking the master’s programs of the two schools. China is one of the world regions that the School of Mass Communication at VCU is focusing on in its strategic plan. The journalism program at Fudan is one of the very top in China. The goal is to link the master’s programs in strategic public relations and the undergraduate programs in print and broadcast journalism.
Students from both universities have made short term visits to the sister school. This school year two additional trips for VCU students to come to Fudan are planned: in March undergraduate students in print and broadcast journalism and in May graduate students in strategic public relations.